Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
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Consumers buy products for two reasons--the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion--not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product!
Filled with tips and insights that can be applied at every stage of marketing--from product development to one-to-one selling--Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.
| Author | Barry Feig |
|---|---|
| Publisher | Adams Media |
| Place | Massachusetts |
| Year | 2006-08-08 |
| ISBN | 9781593375164 |
| Binding | Paperback |
| Condition | Very Good |
| Comments | Ex-library but in very good condition; stamp and sticker on first page; sticker on second page; corners slightly bumped. |
How we describe the condition of our books
We are very proud of the condition of the books we sell (please read our testimonials to find out more!)
New: Exactly as it says.
As New: Pretty much new but shows small signs of having been read; inside it will be clean without any inscriptions or stamps; might contain a remainder mark.
Very Good: Might have some creases on the spine; no hard cracks; maybe slight forward lean and short inscription inside; perhaps very minor bumping on the corners of the book; inside clean but the page edges might be slightly yellowed.
Good: A few creases on the spine, perhaps a forward lean, bumping on corners or shelfwear; maybe an inscription inside or some shelfwear or a small tear or two on the dustjacket; inside clean but page edges might be somewhat yellowed.
Fair: In overall good condition, might have a severe forward lean to the spine, an inscription, bumping to corners; one or two folds on the covers and yellowed pages; in exceptional cases these books might contain some library stamps and stickers or have neat sticky tape which was used to fix a short, closed tear.
Poor: We rarely sell poor condition books, unless the books are in demand and difficult to find in a better condition. Poor condition books are still perfect for a good read, all pages will be intact and none threatening to fall out; most probably a reading copy only.