I is for Influence: The New Science of Persuasion

R95.00
In stock
Only 1 left
SKU
43958
Share
Login to earn BookBucks for sharing!
Some people are naturally gifted in the art of influence and persuasion. Why do some have it and others don't? And what is it, exactly, that makes someone and their point of view so irresistible? In fact, anyone can master the power of influence and Rob Yeung shows you how. Delving into fascinating psychology, he reveals unexpected insights including: Why giving people more choice might make them less happy; Why telling people they 'should' do something makes them less likely to do it; Why offering something for free makes it less desirable; When GBP1 is more persuasive than GBP50 Revealing the secrets behind effortlessly winning trust and support, I is for Influence will open doors to endless potential in your life, whether it's getting that promotion, winning that business contract or finding your perfect match.

More Information

More Information
AuthorRob Yeung
PublisherMacmillan
PlaceLondon
Year2011
ISBN9781905744657
BindingPaperback
ConditionGood

Reviews

0
Rating:
0% of 100
Write Your Own Review
Only registered users can write reviews. Please Sign in or create an account