Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.
*Good condition*
| Author | David Robertson |
|---|---|
| Publisher | Currency |
| Place | London |
| Year | 2014-06-24 |
| ISBN | 9780307951618 |
| Binding | Paperback |
| Condition | Good |
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New: Exactly as it says.
As New: Pretty much new but shows small signs of having been read; inside it will be clean without any inscriptions or stamps; might contain a remainder mark.
Very Good: Might have some creases on the spine; no hard cracks; maybe slight forward lean and short inscription inside; perhaps very minor bumping on the corners of the book; inside clean but the page edges might be slightly yellowed.
Good: A few creases on the spine, perhaps a forward lean, bumping on corners or shelfwear; maybe an inscription inside or some shelfwear or a small tear or two on the dustjacket; inside clean but page edges might be somewhat yellowed.
Fair: In overall good condition, might have a severe forward lean to the spine, an inscription, bumping to corners; one or two folds on the covers and yellowed pages; in exceptional cases these books might contain some library stamps and stickers or have neat sticky tape which was used to fix a short, closed tear.
Poor: We rarely sell poor condition books, unless the books are in demand and difficult to find in a better condition. Poor condition books are still perfect for a good read, all pages will be intact and none threatening to fall out; most probably a reading copy only.