Housefly Effect: How Nudge Psychology Steers Our Behaviour (2024)
Share
Description not available.
An accessible, fun and practical introduction to behavioural science, featuring insightful examples from the laboratory, advertising and marketing, as well as from daily life.
How do house flies help save millions of euros?
Presented with the image of a fly in toilet bowls in airports, cafés and other public places, men – without realizing it – aim better and splash less, thereby reducing loads of cleaning costs.
In THE HOUSEFLY EFFECT behavioral scientist Eva van den Broek and advertising expert Tim den Heijer explain how to recognize The Housefly Effect (and many other effects) in our everyday lives and how we can use it to our advantage.
Sometimes the smallest things can have a surprisingly large effect. We are not nearly as rational as we’d like to think – every day we overestimate our ability to resist temptation. Effective advertising experts use this to nudge us, making the most of our natural behaviour. In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don’t contain active ingredients, traffic light buttons that aren’t connected, and the obsolete ‘save’ feature in MS Word – these are all examples of placebos that can be surprisingly reassuring.
| Author | Tim den Heijer |
|---|---|
| Publisher | Bedford Square Publishers |
| Place | London |
| Year | 2024 |
| ISBN | 9781835012086 |
| Binding | Paperback |
| Condition | New |
How we describe the condition of our books
We are very proud of the condition of the books we sell (please read our testimonials to find out more!)
New: Exactly as it says.
As New: Pretty much new but shows small signs of having been read; inside it will be clean without any inscriptions or stamps; might contain a remainder mark.
Very Good: Might have some creases on the spine; no hard cracks; maybe slight forward lean and short inscription inside; perhaps very minor bumping on the corners of the book; inside clean but the page edges might be slightly yellowed.
Good: A few creases on the spine, perhaps a forward lean, bumping on corners or shelfwear; maybe an inscription inside or some shelfwear or a small tear or two on the dustjacket; inside clean but page edges might be somewhat yellowed.
Fair: In overall good condition, might have a severe forward lean to the spine, an inscription, bumping to corners; one or two folds on the covers and yellowed pages; in exceptional cases these books might contain some library stamps and stickers or have neat sticky tape which was used to fix a short, closed tear.
Poor: We rarely sell poor condition books, unless the books are in demand and difficult to find in a better condition. Poor condition books are still perfect for a good read, all pages will be intact and none threatening to fall out; most probably a reading copy only.