Wheels on Fire: The True Inside Story of the DaimlerChrysler Merger

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9848
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Daimler-Benz's founders invented the motor car and for decades the company has been an emblem of Germany's economic might. Chrysler was the most profitable of North America's big three automotive manufacturers. DaimlerChrysler was formed in 1998. The deal was the biggest merger of two industrial companies in history, creating a global giant with sales of $120 billion and 470,000 employees. Combining thrilling narrative with first-hand analysis, David Waller gives tangible lessons for managers involved in global business, highlighting what was done right and what could be done differently. He provides a unique insight into the fusion of European and North American business culture which has created a genuinely world-wide company. Pages yellowed.
More Information
AuthorDavid Waller
PublisherCoronet Books
PlaceLondon
Year2001
ISBN9780340770375
BindingPaperback
ConditionFair
CommentsPages yellowed.
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