Winning the Battle for Relevance: Why Even the Greatest Become Obsolete...and How to Avoid Their Fate
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We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.
The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction.
In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles
and lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.
| Author | Michael McQueen |
|---|---|
| Publisher | The NexGen Group |
| Place | London |
| Year | 2013 |
| ISBN | 9780646901343 |
| Binding | Paperback |
| Condition | Very Good |
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We are very proud of the condition of the books we sell (please read our testimonials to find out more!)
New: Exactly as it says.
As New: Pretty much new but shows small signs of having been read; inside it will be clean without any inscriptions or stamps; might contain a remainder mark.
Very Good: Might have some creases on the spine; no hard cracks; maybe slight forward lean and short inscription inside; perhaps very minor bumping on the corners of the book; inside clean but the page edges might be slightly yellowed.
Good: A few creases on the spine, perhaps a forward lean, bumping on corners or shelfwear; maybe an inscription inside or some shelfwear or a small tear or two on the dustjacket; inside clean but page edges might be somewhat yellowed.
Fair: In overall good condition, might have a severe forward lean to the spine, an inscription, bumping to corners; one or two folds on the covers and yellowed pages; in exceptional cases these books might contain some library stamps and stickers or have neat sticky tape which was used to fix a short, closed tear.
Poor: We rarely sell poor condition books, unless the books are in demand and difficult to find in a better condition. Poor condition books are still perfect for a good read, all pages will be intact and none threatening to fall out; most probably a reading copy only.